I came across this visualization today called, What makes a good visualization? on informationisbeautiful.net.
David makes the point that to have a successful visualization, one’d need to have all four essential elements: information (data), story (concept), goal (function) and visual form (metaphor). Missing one of the four would make our visualizations less effective. For example, if mixing only data and visual form, visualizations are artsy, but not useful. If mixing only data and story, visualizations follows a script, but with no purpose. Data with only goals, visualizations display a plot, but not exciting. It’s only when data is combined with story, goal and visual form, visualizations come to life.
Interesting concepts. I’ll have to keep these in mind when building future visualizations.
Reference: MaCandless, David. What Makes a Good Visualization? https://informationisbeautiful.net/visualizations/what-makes-a-good-data-visualization/